In April, marketing manager Tim Robertson had asked the site's users to give negative statements on broadband-betterdeals.com. Some positive feedbacks had already been made by testers and first users. As these feedbacks reflect the makers' opinion, they did not contain any potential of improvement indication. Therefore, it was necessary to motivate people directly to give negative feedbacks. Especially the cluster of new or occasional Internet users was asked, since this group is supposed to have more difficulties than professional users.

The second wave of user feedbacks was also characterized by many professional users who did not present any negative comments. But also beginner users left their feedback this time. Unfortunately for the marketing department of broadband-betterdeals.com, this user group did not bear any negative voices either. According to Robertson, the marketing department is still pleased with the obtained results. However, the search for negative comments goes on as part of the site's plan of constant quality development.

In order to receive more detailed user feedbacks on possible drawbacks, the marketing department is going to conduct an experimental study with beginner users. A group of these users will be invited to test the portal under the department's supervision. Afterwards, users will be interviewed in a qualitative fashion. They will not have to answer any questionnaires but talk to an Internet expert from the portal's team to explain their navigation experience in detail.

In the interviews, users will also be asked to evaluate the readability of the texts presented on broadband-betterdeals.com. Further, users are to describe how it feels to navigate through the landscape of broadband offers the site presents. Another topic is the categorization of the provided broadband offers. The makers of broadband-betterdeals.com have chosen an arrangement of offers that goes along with each offer's performance aspects. This allows users to specify their needs before they obtain a list of possible broadband deals, which saves time during the process of decision making, as the offers are filtered according to specified needs.

One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.broadband-betterdeals.com forms an example of the network's innovative consumer orientation. Active since the end of 2003, the network's team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.

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