According to the marketing department of sports-tickets-deals.com, the site reacts to a trend of perceiving the field of Formula 1. As a spokesman stated yesterday, Grand Prix like Monaco, Spain, or Malaysia had been famous in the eighties. Now, drivers like Schuhmacher and Alonso attract the attention, organizing the perception of Formula 1. As a result, the makers of sports-tickets-deals.com believe that using the teams as orientation is more adaptive to the users' navigational categories. But the list of Grand Prix remains on the site's pages, as some users might prefer to navigate along the old option.

The added teams comprise Mc Laren, Honda, Ferrari, and Renault. In each section, users can find information on drivers and the history of the teams. Referring to past achievements of the teams, the makers of sports-tickets-deals.com explain their relation to the development of the Formula 1 as a sport. Also, the background structure of the teams is explained on sports-tickets-deals.com. Technicians, trainers as well as managers appear on the pages.

In the case of Renault, sports-tickets-deals.com mentions the change of its name from Benetton to Renault. The site also relates the most important drivers like Giancarlo Fisichella and Heikki Kovalainen but also Fernando Alonso to the team's history. And it highlights the contributions of the team principle Flavio Briatore and the technical director Bob Bell.

One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.sports-tickets-deals.com forms an example of the network's innovative consumer orientation. Active since the end of 2003, the network's team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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