Peterborough, Ontario, Canada:
Celebrating its 8th year of generating a buzz about recreational fishing, National Fishing Week, July 1-8, 2007, will focus on encouraging all Ontarians to take someone fishing. 400ELEVEN supports the Family Fishing Week and encourages Ontario residents to get out into the outdoors and take someone fishing.


Free Fishing Weekend in Ontario

For the sixth year, the Ontario Family Fishing Weekend http://www.ofah.org/News/index.cfm?ID=3&A=GetDoc&DID=355 is joining forces with National Fishing Week. NFW will take place July 1-8, 2007, with the weekend of July 6-8 being free. This promotion provides an enhanced awareness of recreational fishing, nation-wide, in-store promotions, and fishing-related events. The OFFW will "top off" the Week in Ontario with license-free fishing for Canadian residents. Licenses are required during the rest of the NFW.

Ontario Resorts and Lodges

Visitors trying to decide where to go during fishing week can book a fishing vacation or accommodation at one of the many Ontario fishing getaway locations http://www.400eleven.com/getaways-fishing.html, tat fishing lodges http://www.400eleven.com/fishing-lodges.html, or for the more adventurous Fly-In Fishing http://www.400eleven.com/fly-in-resort.html. (note: Fishing vacation rates vary at 400ELEVEN member properties)

National Fishing Week is organized by the Canadian National Sport fishing Foundation (CNSF) to promote the magic lure of fresh and saltwater sport fishing and Canada's amazing outdoors. With over 1 million lakes, rivers and streams, plus three oceans, Canada can boast the greatest array of fishing adventures anywhere on the planet.

'Our stats indicate there are many Canadians who want to try fishing but aren't quite sure how to make it happen,- states Shirley Maloney of the CNSF. 'As more and more Canadians discover the benefits of recreational fishing, our goal this year is to remind anglers of the importance of taking someone with them on their next day on the water.-

Fishing is one of the easiest and most affordable ways for families to come together in a meaningful way. It is also one of the finest teaching tools to help youngsters and adults acquire a solid appreciation of our outdoor environment and all of the creatures that rely on us to use these resources wisely. Fishing and other related activities also generate over $7 billion each year for the Canadian economy.

Outdoor organizations, government resource agencies, tackle retailers and volunteers are preparing to host hundreds of events across the country. Clinics, seminars, tournaments, retail sales and derbies are being held in over 100 communities.

Regardless of the fishing experience each fishing outing should consider the utmost boating and shoreline safety during their outdoors fishing experience.

-30-

For more information on National Fishing Week, please contact Mike Melnik at 1 888 296 8978 or mike@impactcom.ca. Visit our website www.catchfishing.com.